So the time is finally here when we head out to our countries of interest. My team of 4 is breaking up into two to conduct market study in Ethiopia and Bangladesh. We spend 6 weeks there to meet with farmers, conduct focus groups, meet with distributors and retailers and to meet with potential manufacturers of micro-diesel engines. That's right, we're doing all this to find out if we can sell our 1 horsepower micro-diesel engines to the poor farmers for irrigation purposes.
My team, then gets together in India to meet with some other successful organizations to learn about their business models of selling products to the base-of-the-pyramid (BOP) market for two weeks.
Exciting times. I hope to keep everyone abreast of our activities in Bangladesh (since that's where I'm going). Pictures and exciting stories coming up.
Cheers.
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